The Content Strategist blog was created to explore ideas and stimulate dialog about marketing, web strategy, and content strategies.  The web is radically changing business marketing and customer engagement.  Tactics, tools, resource requirements, content formats – all rapidly evolving.

Content marketing is an ecosystem with many forms. It must be shaped to align with target audiences and the many channels (blogs, website, video, etc.) of consumption.  And above all, its creation and management must be strategic, aligned to a business goal that drives revenue. This is the framework of this blog and the discipline of becoming a content strategist.

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